When you first hear about psy-cosmetology you are likely to think (or say) “What in the world is that?” You might wonder if it has something to do with the sci-fi or fantasy world. But what it is is just a formalizing and development of beauty professionals natural tendency to be treated as confidantes and therapists by their clients. Most beauty schools will touch on how to make clients comfortable. However, that can often develop into a feeling of closeness that will see secrets being shared and advice being sought. This is where psy-cosmetology training comes into play; it’s all about top-notch people skills.
The concept was developed by Lewis E. Losoncy in the book “Salon Psychology: How to Succeed With People and Be a Positive Person” (Goodreads). Later Raylong Corporation monetized the concept in seminars that help cosmetologists develop the self-esteem necessary to make their clients feel comfortable and confident as well.Once a client decides on a stylist that client will, on average, stay with the stylist for seven years. Therefore, for stylists there is a great benefit — not only in the ability to retain clients but also to attract them — to learning great people skills. Leaders in the psy-cosmetology field rightly say that a huge part of the client/stylist relationship is how well they get along. A client simply will not stay with a beauty professional if he or she is not comfortable. So even if you can execute the latest styles perfectly if you aren’t friendly and personable you won’t attract or retain clients as well.
If the skills and tricks you learn from the above book or from the seminars you attend seem a little forced, that’s ok. As is said “fake it ’til you make it”. Through seeing the positive effect that even attempting to be a warmer friendlier person can bring, eventually you will become someone people look forward to their appointment with — if you aren’t already.