Ecco Bella FlowerColor Natural Foundation is a foundation, a sunblock, and a skin treatment all in one. The water-based formula gives lightweight but even coverage and the antioxidants and other natural ingredients keep skin looking fantastic, even after you take off the foundation. Aloe vera, natural sugars, herbs, and vitamins keep skin soft, smooth, and supple.

Ecco Bella FlowerColor on Amazon — prices and reviews


Ecco Bella recommends cleaning your skin as you normally would and then applying the FlowerColor Natural Foundation before going into the sun. Dab a small amount onto key areas of your face and then blend with a sponge, foundation brush, or your fingertips.


  • UVA/UVB sunscreen built right in.
  • Water-based, so it’s lightweight and natural.
  • Organic aloe vera floods skin with moisture while saccharide isomerate locks the moisture in.
  • Vitamin E protects and soothes skin.


  • Only available in 7 shades.
  • No color correction built in. All shades are neutral.

The Verdict
Overall, the Ecco Bella FlowerColor Natural Foundation has a total of 3.6 out of 5 stars on Amazon. That’s not terrible, but many people are confused about the ingredient list. Amazon had an old ingredient list in their description that contained two different parabens. Ecco Bella has since revised the formula and removed those ingredients, but people aren’t convinced. The biggest complaint is that this foundation settles into fine lines and wrinkles, making them stand out more. Other users say that if they layer it with a light hand, they don’t have that problem.

Ecco Bella FlowerColor on Amazon — prices and reviews


Organic aloe vera gel, glycerine, isopropyl palmitate (from palm wax), saccharide isomerate (natural sugar), organic sunflower oil, tea palmitate (from palm wax), kaolin, magnesium silicate (a natural mineral), organic extracts of chamomile, calendula, cetyl alcohol (emulsifier), lecithin, flower wax iron oxides, tocopherol (vitamin E), retinyl palmitate (vitamin A), phenoxyethanol.

Go back to the Hypoallergenic foundation for sensitive skin page.